Login Shopping Cart My Account TrackOrder
 
  Main Books Music DVDs Forum Spotlight Help
  Top 10s Our Picks New Arrivals Great Deals Short Quantities Notable Books
Home > Books > Arts - Visual > design/style
Search   
Advanced Search
My Emma
and save 10% on your next order.
Special Offers, New Products and Forum Updates
Visit us on Facebook Follow us on Twitter See our Pictures on PInterest
ShoppingCart
 Shopping Cart
0 item(s) in your cart
 
Subtotal : $0.00
HACKER SAFE certified sites prevent over 99.9% of hacker crime.
Icon Description
Our Picks
New Arrivals
Great Deals
Short Quantities
Notable Books
Clearance Sale
Reading Group
More Books
To find more items like this one, go to:
visual arts
Advertising Design and Typography
 
 
Author
Alex W. White.
Publisher Allworth Press  
Format hardcover
Product Dimensions 11.25 x 8.75 x 0.75 inches
ISBN 9781581154658
Pages/Publication Date 212/2007
Daedalus Item Code 42946
List Price: $50.00
Sale Price: $9.98
You Save: $40.02
Qty
          Tell a friend
Great Deals Short Quantities
Description
The author of The Elements of Graphic Design and Thinking in Type, publication designer and graphic design professor Alex White makes no promises here. "This book isn't going to make you an advertising design genius," he cautions in a fake advertisement inside the front cover. "Nor will it make you a typographer.... But it will help you understand the complexities of making readers stop and look." Tongue-in-cheek caveats aside, what White does give you here, along with the benefit of his years of professional experience, are 1500 colorful examples of real-world print and display advertising, and why they work—or why they don't.
 
You might also like:
Classic Typefaces: American Type and Type Designers
David Consuegra.
Studio: Allworth Press.   Format: paperback. ISBN: 9781581158946.  Daedalus Item Code: 22391
List Price: $19.95 Sale Price: $6.98 $5.98 You Save: $13.97
American Modernism: Graphic Design, 1920 to 1960
R. Roger Remington.
Studio: Yale.   Format: paperback. ISBN: 9780300098167.  Daedalus Item Code: 42500
List Price: $40.00 Sale Price: $9.98 You Save: $30.02
The Story of Graphic Design
Patrick Cramsie.
Studio: Abrams.   Format: hardcover. ISBN: 9780810972926.  Daedalus Item Code: 43070
List Price: $40.00 Sale Price: $9.98 You Save: $30.02
The Best American Infographics 2014
Gareth Cook, ed. Nate Silver, intro.
Studio: Mariner.   Format: paperback. ISBN: 9780547974514.  Daedalus Item Code: 49674
List Price: $20.00 Sale Price: $13.95 You Save: $6.05
Just Type 2015 Wall Calendar: A Calendar of Big Numbers, Big Letters & Big Grids
Studio: Workman.   Format: calendar. ISBN: 9780761180616.  Daedalus Item Code: 45797
List Price: $13.99 Sale Price: $4.98 You Save: $9.01
 
HACKER SAFE certified sites prevent over 99.9% of hacker crime.
Books
Top 10s
Our Picks
New Arrivals
Great Deals
Short Quantities
Notable Books
Clearance
Reading Group Picks
Music
Top 10s
Our Picks
New Arrivals
Great Deals
Short Quantities
Notable Music
Clearance
DVDs
Top 10s
Our Picks
New Arrivals
Great Deals
Short Quantities
Notable DVDs
Clearance
Movie Group Picks
Customer Service
How to Order
FAQ
Contact Us
Feedback
About Us
Privacy Policy
My Account
Register
Forgot Password?
Change Your Info
Order History
Web Site Preference
Easy Order Form
Catalogs
Gift Cards
Track Order
 
Employment
Order online or call 1-800-395-2665 (U.S.) or 1-410-309-2705 (Outside U.S. & Canada)
This site features merchandise from our catalogs and store, in addition to items available only online. Availability may vary.
©2013 Daedalus Books, Inc. | Contact customer service at custserv@daedalusbooks.com