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I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World
 
 
Author
James Geary.
Publisher Harper  
Format hardcover
Product Dimensions 8.5 x 5.7 x 1 inches
ISBN 9780061710285
Pages/Publication Date 296/2011
Daedalus Item Code 33180
This item is not available.
Description
"It is the East, and Juliet is the sun," declares one of the most well-known metaphors in literature. But metaphor is much more than a literary device for love-struck poets, says James Geary, who underscores its inconspicuous presence in daily conversations and in commercial messages, news reports, and political speeches. Indeed, metaphor is at work in all fields of endeavor, and as he takes us from Aristotle's investigation of metaphor right up to the latest insights of neuroscience into how metaphor works in the brain, Geary reveals just how universal—and essential—is the human ability to compare.

"Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk.... You'll scarf down every page of I Is an Other and then ask for more."—Michael Dirda

 
 
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