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Other books by
Georg Gerster
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Swissair Posters
 
 
Author
Georg Gerster, photog.
Publisher Schirmer/Mosel  
Format paperback
Product Dimensions 12.8 x 8.25 x 0.4 inches
ISBN 9783829602297
Pages/Publication Date 96/2006
Daedalus Item Code 32816
List Price: $24.95
Sale Price: $7.98
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Description
Swissair was one of the premier European airlines at a time when flying was still considered a luxury. In keeping the company's standards of exclusivity, cosmopolitan spirit, and taste, their promotional posters were devoid of the usual tourist kitsch, instead presenting evocative bird's-eye photographs. They became legendary in the tourist industry and are now highly prized collector's items. Georg Gerster spent two decades capturing images for Swissair's advertising posters, 44 of which are presented here in full-page, 8 x 13-inch reproductions. Ranging from specific depictions of a Swiss ski course packed with skiers to abstract patterns created by farmers' fields, his work represents a unique fusion of land art, minimalism, and the technically demanding practice of aerial photography.
 
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The Past from Above: Aerial Photography of Archaeological Sites
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