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Drawing Power: A Compendium of Cartoon Advertising, 1870s–1940s
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Author
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Rick Marschall & Warren Bernard, eds.
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Publisher
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Fantagraphics
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Format
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paperback
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Product Dimensions
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13
x
9.5
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0.5
inches
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ISBN
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9781606993996
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Pages/Publication Date
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126/2011
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Daedalus Item Code
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24013
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List Price:
$28.99
Sale Price:
$7.98
You Save:
$21.01
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Description
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A blend of comics, pop culture, and Americana, this oversized, beautifully printed book offers a lively collection of print advertising from the 1890s through World War II featuring cartoon characters and their creators. With reproductions of Buster Brown Shoe campaigns, Dr. Seuss's cartoons for "Flit" bug spray, "Pepsi and Pete" by Rube Goldberg, and Little Orphan Annie's famous Ovaltine campaign, Drawing Power examines the phenomenon of the comic strip as a commercial medium driven by competition, commerce, and advertising. "Herein you'll find Peter Arno, the sophisticated New Yorker cartoonist, endorsing Rheingold Extra Dry Beer; Mickey Mouse and pals flogging just about everything under the sun except, maybe, mousetraps; and Krazy Kat selling Gulfsteel Nails. They are all Joe Camel's ancestors."—NYTimes
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