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The Art of Choosing
 
 
Author
Sheena Iyengar.
Publisher Twelve  
Format hardcover
Product Dimensions 9.25 x 6.25 x 1.05 inches
ISBN 9780446504102
Pages/Publication Date 329/2010
Daedalus Item Code 23974
This item is not available.
Description
Every day we make choices. Coke or Pepsi? Mac or PC? Save or spend? Stay or go? Whether mundane or life altering, these choices define us and shape our lives. Psychologist Sheena Iyengar, a world-renowned authority on choice, investigates difficult questions about how and why we choose. Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? What is the relationship between choice and freedom? And how much control do we really have over what we choose? Iyengar's research reveals surprising and profound answers—and shows how we can improve our lives one choice at a time.

"Insightful provocative, and downright entertaining ... a page-turning narrative that blends academic rigor with pop culture sensibility."—Boston Globe

"Prominent social psychologist Iyengar begins her unique and invigorating study of choice by telling the story of a man who survived for 76 days stranded alone in the middle of the ocean. He chose to live, Iyengar tells us, just as she has chosen not to let her blindness keep her from conducting prodigious research and intrepid experiments. Iyengar exponentially expands our understanding of the central role choice plays in the lives of animals and humans in a rapid-fire, many-faceted, and original inquiry that is at once personable and commanding. She explains our 'biological need for choice and control,' the decision process, and the myriad influences that dictate everything from purchasing choices to career moves, voting, medical decisions, and marriage. The daughter of Sikh immigrants from India, Iyengar is particularly astute in her globally significant analysis of the striking differences between how Americans and Asians make decisions. Much of this eye-opening anatomy of choice focuses on consumerism, a lively, revealing arena, but Iyengar's high-voltage curiosity and penetrating insights are far more valuable when applied to deeper matters of existence."—Booklist

 
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