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Just My Type: A Book About Fonts
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Author
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Simon Garfield.
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Publisher
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Gotham Books
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Format
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paperback
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ISBN
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9781592407460
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Pages/Publication Date
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356/2012
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Daedalus Item Code
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29694
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List Price:
$16.00
Sale Price:
$9.95
You Save:
$6.05
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Description
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In this surprisingly entertaining trek through the type case, the author of Mauve, The Error World, and the Somerset Maugham Prize winner The End of Innocence notes that typefaces have been with us for five-and-a-half centuries, though few of us knew their names until the pull-down font menus on our computers made typesetters of us all. Type is all around us, on street signs, candy wrappers, and campaign posters. So who designs these fonts, and why do we need so many? How did Helvetica take over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, or Jewish? Simon Garfield ponders the ineffable subtleties of fonts and the subtext they add to the message. "This is a smart, funny, accessible book that does for typography what Lynne Truss's best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things."—NYTimes
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